Twitter — a new place for Art promotion
In New-York the new way of Art advertisiment through Rwitter appeared. They say that there is a lot of perspectives in this method for development.
The idea to promote the exhibition of George Condo"Mental States" and attract attantion to his works is really original. The organizer of this process is the ads agency Droga5. The general director Andrew Essex claimed that it's the attempt to make application for critiques of art pieces in real time.
Together with the New Museum and Ad Agency one of the most famous publication of the US - The New York Tomes - takes part in this project. Its opinion on Art will be added by the opinion of the ordinary people.
This action will run when in the special places in the underground and in publications some of the artist popular works appear. And two main phrases appear: from official publications with excitements and from ordinary people in Twitter. In this case it'll be clear if the opinions are different or not. They supposed that it's very successful idea for discussing on the most problems of other social events and problems.
My short translation from Webcrunch.ru
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